GlobalNY.biz analysts have compiled a rating of banks and investments companies based on its performance during the Q2 of 2022. The purpose of the rating is to assess the state of the information field, which is formed by media resources and press services of organisations.
The list of the 10 most media-active banks and investments companies was made on the basis of the content analysis of the information base of the website.
It is to be noted that the rating of banks and investments companies is a result of study of information environment, which is created around a particular organization on a particular territory via the Internet.
This is not the first time that analysts from GlobalNY.biz have ranked banks and investments companies, so we, as representatives of the online media, are primarily interested in seeing the future dynamics of the ranking, to study how the position of an banks and investments companies changes over time.
Rating of banks and investments companies for Q2 2022:
Full list of banks and investments companies here.
Indicators that were taken:
Indicators of marketing (PR-service) activity:
- number of media advertisements placed;
- Number of published news items on the Internet and their quality (newsbreak, uniqueness, volume, links, photos, etc.)
- number of registered persons of the company;
- Availability of comments (on a wide range of issues) from the first persons;
- Number of references to the company and its persons;
- Presence of the registered organization card in the catalogue (vertical and horizontal connections of the organization).
HR-service activity indicators:
- The ratio of the number of closed and open vacancies.
GlobalNY.biz's Director of Corporate Relations Alena Potapova said: "One of the most important issues in this work is to keep the ratings up to date. In this regard, all data, without exception, is checked on a regular quarterly basis. Users can see the ratings for a given period under the relevant headings."
"The results of the analysis are presented globally in order to ensure the most comfortable perception of the information," she added.