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General Motors suspended its Twitter ads after Elon Musk bought the service

29 October 2022
2 min.
General Motors suspended its Twitter ads after Elon Musk bought the service

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General Motors (GM) will suspend advertising on microblogging service Twitter (TWTR) in connection with the acquisition of the site by billionaire SpaceX and Tesla founder Elon Musk. It was reported by CNBC.

According to media reports, the carmaker is a competitor of Elon Musk-led electric car manufacturer Tesla Inc.

It is explained that GM will not run advertising campaigns on the social network for the time being while it evaluates the new policy with Musk's arrival.

It is not ruled out that GM will continue to use the social network to interact with customers, but will not pay for advertising.

"We are engaging with Twitter to understand the direction of the platform under its new owner. As is usual with significant changes to the media platform, we have temporarily suspended paid advertising," General Motors pointed out.

GM's other plans for Twitter are not yet known.

It is worth noting that General Motors may not be alone, as two advertising executives told the New York Times on Friday that their clients have indicated they may stop doing business with Twitter if former President Donald Trump is allowed to return to the site.

Former president of US blocked his personal and professional Twitter accounts after the Capitol riots on January 6, 2021.

Arun Kumar, chief data and technology officer at IPG one of the Big Four ad agencies said their clients were not quite sure what to make of Musk's purchase of Twitter, suggesting he could be a wild card no matter what he does.

However, Twitter's new owner has yet to comment, but said in a tweet on Friday that "Twitter will form a content moderation board with a variety of viewpoints. No major decisions on content or account reinstatement will take place before this council is convened.

This comes after several Twitter users posted that they have been losing followers since the $44 billion takeover was completed on Thursday.

It is possible that people are losing followers on Twitter, which one user called "The Great Purge", because users are deactivating their accounts in protest at Musk's purchase.

Another possibility is that Musk has already begun work to reduce the number of bots on the platform, which are said to make up five per cent of all user accounts.

Persons3 and Companies6 in the news

Chief Data & Marketing Technology Officer at The Interpublic Group of Companies (IPG)
1 place
CEO of Tesla
2 place
45th President of the United States
3 place
2 place
4 place
6 place
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