WILLIS
Emma

• 1. Career

Emma Frances Heming Willis is a British-American model, actress and businesswoman.

Career

In the early 1990s, Heming was discovered in the British morning television show, The Big Breakfast's "The British Elle Supermodel" competition, with Lorraine Ashton model agency, which she won.

She was a spokesmodel for the Canadian lingerie retailer La Senza and has appeared in advertisements, including for Dior Bronze, Escada, Gap, Garnier, Intimissimi, John Frieda, Palmers, and Redken. She has appeared on the covers of Elle (Spain, France and Turkey), Elle Décor, Glamour, Shape, Town and Country, and W. In 2005, Maxim magazine placed her at number 86 in its "Top 100" list of the world’s most beautiful women. She has also walked the runway at fashion shows for brands such as Herve Leger, John Galliano, Paco Rabanne, Christian Dior, Chanel, Maska, Thierry Mugler, Valentino, Emanuel Ungaro, Ralph Lauren, and the Victoria's Secret Fashion Show. In 2014, she started writing a blog on her website, writing about motherhood, style, beauty and food. In January 2018, Heming Willis signed with The Lions Management.

In 2016, Heming Willis founded a vegan, sustainably created and chemical-free skin care brand called Coco Baba. Heming Willis and her husband Bruce teamed up with LR Health & Beauty to create fragrances. In 2012, Bruce launched his first women's fragrance, "Lovingly by Bruce Willis", with Heming-Willis starring in the perfume's advertisements. In 2016, she launched "Lightning Collection" in collaboration with LR Health & Beauty, consisting of three perfume compositions. In 2023, Heming Willis and Helen Christoni founded a wellness brand, Make Time, which sells supplements and vitamins focused on brain health. Make Time partners with Hilarity for Charity, a nonprofit organization, which supports families impacted by Alzheimer's disease and brain health research.