LYSKI
Jim

• 1. Career
• 2. Education

Jim Lyski is Executive Vice President and Chief Marketing Officer of CarMax.

Career

He oversees all aspects of the company’s strategy, marketing, branding and product management. Mr. Lyski has been instrumental in the company’s massive transformation into a digital retailer which offers a personalized customer experience that is fundamentally different and unmatched in the automotive industry. Under his leadership, CarMax also launched an industry-leading, signature customer experience – Love Your Car Guarantee.

For more than 20 years, Mr. Lyski has led brand management, marketing strategy and enterprise analytics for national consumer and B2B brands. With a focus on product development and innovation, he has successfully led several companies through digital transformation initiatives.

Prior to joining CarMax in 2014, Mr. Lyski served as CMO for The Scotts Miracle-Gro Company, a global leader in the lawn care industry, where he was accountable for all marketing and product innovations. Prior to Scotts, he was CMO at Nationwide Mutual Insurance Company where he led the company’s digital transformation to offering online insurance products.

In addition, Mr. Lyski has held marketing leadership positions at Cigna Healthcare Inc. and FedEx Corporation. A sought-after thought leader, Mr. Lyski has been quoted in national publications such as Forbes Magazine and Bloomberg.

Education

He received his Master of Business Administration in marketing and Bachelor of Science in journalism and advertising from the University of Oregon.