FALCK
Bruce
General manager of Goldbird at Twitter
Organization: X (Twitter)
Profession: General manager
Biography
Bruce Falck is general manager of Goldbird, Twitter’s revenue products.
Career
Previously, he was revenue product lead, where he oversaw the strategy and execution of advertising products for marketers on Twitter.
For over two decades, Bruce built a deep understanding of monetization and digital advertising. He was CEO of Turn, which sold to Singtel/Amobee. Before Turn, he was COO of BrightRoll, the leading programmatic video ads platform, before selling to Yahoo. He also spent eight years at Google, where he helped build and lead multiple billion-dollar-plus advertising businesses, including the Google Display Network, DoubleClick Bid Manager (DBM), and Google’s Advertising Exchange.
Education
Bruce graduated from Stellenbosch University in South Africa with a degree in computer science.
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